Pretend to be surprised but FIFA confirms its name change to EA Sports FC. Will partnerships be affected? Electronic Arts has provided some answers.
You had a few months to get used to it following the trademark registration, FIFA will become EA Sports FC in 2023. Despite this new name which challenges, Electronic Arts promises an experience in the vein of current games.
Electronic Arts drops FIFA name in favor of EA Sports FC
A 30-year-old couple, the relationship between Electronic Arts and FIFA will end this year with FIFA 23. Indeed, the publisher’s next football games will be called EA Sports FC next year.
After nearly 30 years of creating genre-defining interactive football experiences, we will soon begin an exciting new era. Next year EA Sports FC will become the future of EA Sports football. Alongside our 300+ sports licensing partners, we stand ready to take global football experiences to new heights on behalf of all football fans everywhere.
In its official press release, the publisher promises that the experience will in no way be tainted by this major change:
Everything you love about our games will be in EA SPORTS FC. The same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Clubs Pro and VOLTA Football will all be there. Our unique licensing portfolio of 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we have continued to invest in for decades will always be there. This includes exclusive partnerships with the Premiere League, La Liga, Bundesliga, La Serie A, MLS – and many more to come.
The hour of renewal
According to Cam Weber, executive vice president & general manager, EA Sports FC will be a “new independent platform that will offer new opportunities to innovate, create and evolve”.
We are committed to meaningful reinvestment in sport, and are excited to work with a large and growing number of partners to develop authentic experiences that bring joy, values of inclusivity and true immersion to our global community. of fans. I look forward to sharing more details on these plans in the months to come.
For other details, we will have to wait until the summer of 2023. Yes, it is far.
We are incredibly excited to build the future of global football with all of you, and we will be happy to share more information about EA Sports FC during the summer of 2023. The future of this sport is huge and very promising, and the football fan community is in every corner of the world.
Presumably, the federation and EA have therefore not reached an agreement satisfactory to both parties. As announced by VGC, FIFA 23, which will be available in 2022, will keep its name and should include a men’s and women’s tournament.
What do you think about dropping the FIFA name after all this time? Will the series suffer? Does it make you neither hot nor cold? Tell us everything in comments.